These days, businesses of all sizes maintain regularly updated blogs on their respective websites. In addition to keeping both current and prospective customers in the know, these blogs serve to entertain visitors and attract new web traffic. If you’ve been kicking around the idea of starting a blog for your business, there’s no time like the present to get the ball rolling. However, before sitting down at the keyboard and typing up your first post, it’s important to understand the tenets of a good business blog.
Because of all the options for free online entertainment that are currently available, consumers are now more fickle than ever. If your blog entries are few and far between, you can’t expect your audience to keep coming back. This is why it’s important to set an update schedule and stick to it. Although many business blogs are updated weekly, certain businesses post regular entries throughout the week. To prevent yourself from becoming overwhelmed, consider starting with one entry per week. Then, if you find that you’re comfortable with blogging and think you can handle multiple posts per week, consider making your updates more frequent.
All the updates in the world won’t matter if the content you produce isn’t worth reading. Your posts can cover a sizable array of topics, but there should always be an effort to tie them into your industry. Additionally, if there’s a specific topic you’d like to cover but don’t possess a great deal of knowledge on, consider farming it out to a guest blogger. This can be someone within your organization or an outside expert, depending on the topic and scope of the piece. If you don’t feel up to producing new posts on a consistent basis, consider having your employees alternate blog-writing duties.
Keywords and Current Events
You can get your company’s blog noticed by prominent search engines by including keywords in the titles and headings, as well as the body of the text. To determine the most effective keywords for your posts, enlist the aid of such convenient freeware tools as Google Keyword Planner and Ubersuggest. However, make sure to incorporate them into the content organically, otherwise Google is liable to take notice and send your site’s ranking plummeting. Search engines also tend to favor sites that reference trending current events, so whenever possible, try to include references to popular stories in your posts. If you come across a story that directly relates to your industry, consider building an entire entry around it.
Ever since the early ‘00s, blogging has been in fashion. Since blogs are a convenient medium through which to express ideas and opinions, it’s no wonder so many people have taken such a shine to them. As Social Media Today’s Nicole Beachum explains, blogging is now more important to businesses than ever before. Furthermore, an informative, well-written business blog can impact your company in a number of positive ways. The right blog can help you hold onto repeat customers, win over new ones and grow your business in a timely manner.