Starting your own business in Phoenix, AZ can be one of the most exciting and challenging things to do. This is especially true when it comes to establishing your online presence. Most people think that creating a website requires specialized knowledge. Though a certain level of website development expertise is helpful, designing a site for your business is easier than you think. Let’s take a moment to discuss the key points you should add to your to-do list.
Choose a Domain Name
Find a website that will allow you to register your domain name. Ideally, your domain name should be your business name. If that is not available, it should be something that you don’t mind being associated and identified with. Try to keep it short and simple. If your domain name is long and complex, you risk customers mistyping or misspelling it.
Choose a Web Host
Find a reliable company that will host your website. A web host will make sure that your website is secure and stays online. It is the equivalent of a virtual office building; it’s how you will be able to set up shop and advertise what your business provides.
Design Your Webpage
Statistics show that you have less than ten seconds to catch your visitor’s attention before they decide to leave your page. This means that you need to be extremely strategic when it comes to the appearance of and content on your page. Take a moment to consider the following:
1.) Identify the audience. Not everything works for everybody. The same goes for those who are attempting to cater to a certain clientele – one size does not always fit all. Age, gender and profession are factors that will weigh heavily on how you decide to market yourself.
2.) Create a look that matches your brand. It’s very important that as you design your website you keep your brand in mind. What message do you stand by? Why are you different from the rest? What is your color theme? When you design your website to reflect all of these things, you create consistency and cohesion which ultimately builds trust with your potential customers.
3.) Establish a goal. You need to figure out what you would like to achieve with your design. Do you want to create a serious, corporate feel or are you interested in a more laid-back, friendly approach? Also, what are you trying to achieve with this site? What idea would you like your customers to walk away with?
Test Your Website
Take a trial run on your website. Though this may seem like common sense, many people don’t take the time to walk in their customer’s shoes, which means they can miss a lot of important things. Yes, your website may look great on a desktop, but it may need adjustments on tablets or phones. Also, make sure that all of your buttons and links are functional. This is one of the most important steps, because it will be easy for your potential customers to assume that you are unprofessional if it seems that you have been careless with the simplest of things. This is your first impression; make it count.